PERSONAL INFORMATION WE COLLECT
When you visit or browse our store, we automatically collect your computer’s Internet Protocol (IP) address. This information will supply us with information that helps us learn about your user experience. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
When a user decides to order or request for a product of their choice from our online store, as part of the buying and selling process, we will collect personal information which is necessary for us to fulfill your order. This personal information includes your full name, delivery address, telephone number, email address.
We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect specifically to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– With your permission, send you emails about our store, new products, and other updates;
– Screen our orders for potential risk or fraud;
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING OF PERSONAL INFORMATION
We may share your personal information with a relevant service provider who provides the necessary service on our behalf. Such a service provider will use your personal information to provide the service to you. We may also share your information if we are mandated by law to do so or if you breach our terms and conditions.
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
DATA SECURITY AND RETENTION
To secure your personal information, we take reasonable measures and abide by industry practices to ensure that the Personal Information is not inappropriately lost, misused, accessed, disclosed, viewed, altered, modified or destroyed. If you submit your credit card information, the information is encrypted using secure socket layer technology (SSL). Although no data transmission channel over the internet or electronic storage is 100% reliable, we follow all requirements and implement additional industry standards.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. If you wish to withdraw your approval for us to contact you, send us an email directly at firstname.lastname@example.org.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com.